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	<title>Stratifine</title>
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	<link>http://stratifine.com</link>
	<description>Stratified Search Visibility</description>
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		<title>Lowering Volume on MacBook Air</title>
		<link>http://stratifine.com/lowering-volume-on-macbook-air/</link>
		<comments>http://stratifine.com/lowering-volume-on-macbook-air/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 08:46:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stratifine.com/?p=114</guid>
		<description><![CDATA[I&#8217;ve got pretty sensitive ears and one thing that bugs me is overly loud music on my headphones. I use these Sony earbud style headphones and since they&#8217;re in the ear that only amplifies the effects of volume control. So my MacBook Air (and my MacBook pro and PowerBook G4) all seem to have pretty [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got pretty sensitive ears and one thing that bugs me is overly loud music on my headphones. I use these Sony earbud style headphones and since they&#8217;re in the ear that only amplifies the effects of volume control. So my MacBook Air (and my MacBook pro and PowerBook G4) all seem to have pretty loud output defaults. I&#8217;ve solved this using hardware from Radio Shack that has a volume condrol dial limiter and it works great, but I don&#8217;t always take that with me.</p>
<p>What I discovered tonight is that there is one volume level below the lowest bar on Mac laptops! Just use the lower volume button until the sound is completely gone, then hit the mute button. This automatically &#8220;unmutes&#8221; the sound, even though you didn&#8217;t mute it, you just turned the volume way down. Once you &#8220;unmute&#8221; the sound it takes you to a super low volume setting that isn&#8217;t available using the volume buttons. This is a great little trick that I will definitely be using from time to time.</p>
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		<title>Mountain View Hair Salon</title>
		<link>http://stratifine.com/mountain-view-hair-salon/</link>
		<comments>http://stratifine.com/mountain-view-hair-salon/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 02:50:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stratifine.com/?p=112</guid>
		<description><![CDATA[I recently took on my favorite local salon, La Bella. As a guy who doesn&#8217;t want to pay a lot but also doesn&#8217;t want to get cut or end up looking completely ridiculous this place finds a happy medium&#8230; and they&#8217;re super close to where I live and work.
For the past three years I&#8217;ve lived [...]]]></description>
			<content:encoded><![CDATA[<p>I recently took on my favorite local salon, <a href="http://labella-salon.com/">La Bella</a>. As a guy who doesn&#8217;t want to pay a lot but also doesn&#8217;t want to get cut or end up looking completely ridiculous this place finds a happy medium&#8230; and they&#8217;re super close to where I live and work.</p>
<p>For the past three years I&#8217;ve lived in or near Mountain View working for Google, HP, Accenture and a couple of smaller startup firms. These environments all demand a clean cut look but you don&#8217;t have to break the bank to get it. La Bella is great in this respect and all of the stylists are friendly. I&#8217;ve found that going in on weekday afternoons around 1 or 2pm is perfect to miss the crowds. It&#8217;s convenient too because Costco is right there and Petco as well as Office Max and the Verizon store.</p>
<p>My haircuts at La Bella Salon are only $10 but I tend to tip well so it&#8217;s a bit extra. Even so, this is a great place to check out if you&#8217;re a guy looking for a decent do. I&#8217;ll be taking some pictures and sharing media soon so check their site often.</p>
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		<title>Portable Cryogenic Freezer</title>
		<link>http://stratifine.com/portable-cryogenic-freezer/</link>
		<comments>http://stratifine.com/portable-cryogenic-freezer/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 02:25:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stratifine.com/?p=106</guid>
		<description><![CDATA[I just met with one of my clients tonight who is a distributor for a portable cryogenic freezer, something that could be used in a lab (or between labs) to efficiently transport specimens. This is a pretty cool device in my opinion because it is much more environmentally friendly than using dry ice, it uses [...]]]></description>
			<content:encoded><![CDATA[<p>I just met with one of my clients tonight who is a distributor for a portable cryogenic freezer, something that could be used in a lab (or between labs) to efficiently transport specimens. This is a pretty cool device in my opinion because it is much more environmentally friendly than using dry ice, it uses a <a href="http://en.wikipedia.org/wiki/Stirling_engine">Stirling engine</a> which is known to be very energy efficient.</p>
<p>The company is called Taurus Trading Inc. and they&#8217;re based out of Mountain View California but ship nationally. Their premier product is the <a href="http://taurustradinginc.com/cryo-porter-cs-80c/">Cryoporter</a> and it goes for just $3,500. One of the huge benefits of this product is that it can help to section off lab environments so that each student or lab worker has their own freezer. This approach is much more organized and efficient, avoiding potential mix-ups and the tragedy of the commons (where the one lab fridge turns into a huge mess).</p>
<p>Tonight I helped the founder and his team update their logo, target a new audience and identify social media tools to help them reach scientists and other end users who work in labs. We also made a few adjustments to their electronic newsletter which I helped to create. We will be launching a video and developing several online resources to help get the word out in the coming weeks and I invite you to check their site out.</p>
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		<title>Visible</title>
		<link>http://stratifine.com/improved-visibility/</link>
		<comments>http://stratifine.com/improved-visibility/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 08:55:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>

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		<description><![CDATA[Reach your audience more effectively, our web properties are designed to place your brand above the digital fold for key search criteria.]]></description>
			<content:encoded><![CDATA[<p>Reach your audience more effectively, our web properties are designed to place your brand above the digital fold for key search criteria.</p>
<p>As your brand moves up in search listings, other competing brands are pushed out of the way and down the page. By connecting your brand to our properties you become increasingly visible.</p>
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		<title>Improved ROI</title>
		<link>http://stratifine.com/improved-roi/</link>
		<comments>http://stratifine.com/improved-roi/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 12:29:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>

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		<description><![CDATA[Improve the ROI your business gets from it's advertising spend today. Our services are custom tailored to your industry, business and location. Results are delivered to you hands free.]]></description>
			<content:encoded><![CDATA[<p>Improve the ROI your business gets from it&#8217;s advertising spend today. Our services are custom tailored to your industry, business and location. Results are delivered to you hands free.</p>
<p>Phone books and catalogs are a thing of the past, today&#8217;s market leverages digital technology to find the closest, most affordable and highest rated service providers. If you aren&#8217;t showing up at the top then you aren&#8217;t getting a good return on your ad spend.</p>
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		<title>Convenient</title>
		<link>http://stratifine.com/convenient/</link>
		<comments>http://stratifine.com/convenient/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 12:14:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://stratifine.com/?p=46</guid>
		<description><![CDATA[Reach your audience on the go, the newest generation of customers is relying on digital technologies and mobile computing devices to find you. We help you show up.]]></description>
			<content:encoded><![CDATA[<p>Reach your audience on the go, the newest generation of customers is relying on digital technologies and mobile computing devices to find you. We help you show up.</p>
<p>Carrying around a phone book isn&#8217;t convenient, nor is clicking through pages of search results. You need to show up on the first page for key search terms and that&#8217;s where our services put you.</p>
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		<title>Targeted</title>
		<link>http://stratifine.com/targeted/</link>
		<comments>http://stratifine.com/targeted/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 12:10:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://stratifine.com/?p=39</guid>
		<description><![CDATA[We research your business and cultivate an online landscape to precisely target customers in your geographic region; strengthening your visibility and creating relevancy.]]></description>
			<content:encoded><![CDATA[<p>We research your business and cultivate an online landscape to precisely target customers in your geographic region; strengthening your visibility and creating relevancy.</p>
<p>Your existing customers already know your name and brand. We help you target and attract new customers, the kind that will grow your business.</p>
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